Overview: Venue managers can track sentiment and visibility in Reputation. Understanding these tools correctly allows them to measure the emotional tone of reviews and their brand's notoriety in the market.
Start from: The Reputation module.
Sentiment
- Select Sentiment from the main menu.
Sentiment analyses the written review rather than the score. For example, a customer may make a mistake and post a review that may have a score of 1 and a review that says the restaurant is excellent, in this case, the score is low, but the sentiment is high.
The following graph analyses the percentage of positive reviews versus total reviews.
The following section shows the evolution of the reviews according to their nature, the percentage evolution, and the variation compared to the benchmark.
The following graph shows a general view of the overall sentiment, detailing the total amount of positive reviews versus negative ones.
/msdyn_blobfile/$value)
The last graph analyses which words are used most frequently in both positive (green) and negative (red) reviews.
/msdyn_blobfile/$value)
Visibility
The visibility tool shows the total number of reviews, the absolute and percentage variation over the previous year, and the previous period.
- Select Visibility from the main menu.
The following graph shows the evolution of the opinions according to their nature, the evolution percentage, and the variation concerning the benchmark.